Event Production and Promotion

Insta-worthy parties, conference promotion, and virtual event planning.

Museum Happy Hour Event Series

A popular destination for parents and children, the Michigan Science Center struggled to attract millennial audiences to its monthly evening events.

I helped their team build a calendar of timely, fun, and edgy event themes to boost ticket sales and social media mentions during the events. I conceptualized, planned, budgeted, promoted, and produced museum happy hour events, including Star Wars night, blacklight dodgeball, anti-Valentine's day, and life-size game night. This new approach to themed happy hours lead to record ticket sales, attracted local influencers, and created a line out the door.

Star Wars Happy Hour at the Michigan Science Center

View more photos from this event in the Detroit Free Press.

Blacklight Dodgeball at the Michigan Science Center

Un-Valentine's Day Happy Hour at the Michigan Science Center